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The zip-up's story:
Trying to fit in can make you lose the one thing that makes you, you.
This Lost Identity zip-up was made for those who can relate. In a world filled with pretenders, being real is what makes you different. This piece reminds you of that. Trying to be someone you’re not will have you forgetting who you really are.
On the back, a melting butterfly, a symbol of transformation, losing its form. Just like people do when they try to be someone they’re not. Above it, LOST IDENTITY is written boldly, layered with its Arabic translation. Below, the words: “Don’t let your wings melt. Never lose what makes you, you.” This isn’t just a zip-up. It’s a statement. A reminder to stay rooted in who you are.
